Payment can be made safely and securely with credit card, bank transfer or paypal. Nzs covid19 alert level will reduce to level 3 from tuesday 28th april 2020 and we will reopen for business. Fender the dream factory limited edition custom shop book. Page 2 for since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen fender custom shop page 2 exeter showroom closed, online shopping still open. The dream factory fenders custom shop hardcover within a 10 by 10 deluxe slipcase author. The dream factory fender custom shop book hardcover. Learn how the fender custom shop, originally intended to employ just two master craftsmen, grew into the most prolific custom instrument shop in the music industry. Dec 04, 2011 the dream factory fender custom shop series. For those who are fender obsessed and love the contours, the feel and the sounds of fender guitars, author tom wheelers latest book, the dream factory. In over 600 pages, learn the fascinating tale of the fender custom shop and its illustrious artisans as only tom wheeler can tell it.
Since 1987, the fender custom shop has been a dream factory, producing guitars that are to playing what ferraris are to driving. In episode 1 of this new series, fender s connections to automotive manufacturing. Design your own guitar and providing you have the money theyll make it a reality. Stevens and john page opened the fender custom shop in 1987 in a small, 850squarefoot space next to the main fender factory. The fender custom shop, known as the dream factory, is capable of building the guitar of your dreams. For the true players out there, there is no better fender to own than one bearing the custom shop logo. We are committed to meeting the needs of our customers offering an incomparable shopping experience. Every year, the fender custom shop master builders seem to raise the ante with their unique oneoff custom builds. In episode 2 of this fender custom shop series, master builder carlos lopez tells the story of the marauder an experimental 60s offset the world wasnt ready for until now.
In episode 1 of this new series, fender s connections to automotive manufacturing are explored as principal master builder ron thorn and saleen automotive founder steve saleen tell the story of stratocaster 1 a carbonfiber strat designed to complement the saleen 1 supercar. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of. Its a bustling, noisy and creatively volcanic place that reearns its nicknamethe dream factoryevery day. This look behind the doors of the fender custom shop features hundreds of fullcolor photos of collectible and limited edition handcrafted guitars. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the. Tom wheeler this third in a series of hardcover books joins. Fender custom shop can be very intersting and useful to understand where the custom shop come and how have. Learn how the fender custom shop, originally intended to employ. The fender custom shop is the dream of many a guitar player. Numerous and frequentlyupdated resource results are available from this search. I have been reading tom wheeler books and articles guitar player magazine since the late 70s and his books on fender guitars and amps are a big factor of.
Since 1987 the fender custom shop has been a dream factory producing guitars that are to playing what ferraris are to driving the skilled craftsmen fender custom shop exeter showroom closed, online shopping still open. The idea was that theyd build a few custom instruments for artists and some showpiece instruments for trade shows. Heres a tele tuesday treat from master builder kyle mcmillin. Custom shop page 2 electric guitars wild west guitars. Fender custom shop at 30 years book and video documentary. Strings by mail the dream factory fender s custom shop hardcover within a 10 by 10 deluxe slipcase author. The dream factory fender custom shop hal leonard online. Leo fender founded the company in 1946 and with his massproduced solidbody electric guitars and amps, brought music to the masses. Straight from the fender custom shop come some of the finest strats and teles weve ever had the pleasure of offering. Electric guitars have come to define the very soul of rock, country and countless other genres of popular music. Fender custom shop by tom wheeler hardbound with box guitar reference hal leonard publishing this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. The dream factory fenders custom shop strings by mail. The guitar futured the book of dream factory by tom weller.
During this period hes at the epicenter of whats come to be known as the dream factory arguably the most creative era in. As i got it free i dont know how much the book costs to buy though. Welcome to the dream factory, the epicenter of guitarbuilding innovation. Since 1987, the fender custom shop has been producing guitars that are to playing what ferraris are to driving, and since 1995, steve pitkin has been photographing.
I just got an order from fender and they are throwing in this softcover coffee table book about the history of fender. Meet the acclaimed craftsmen of the fender custom shop and get a rare glimpse into the inner workings of the dream factory. Staff and tom wheeler 2012, hardcover at the best online prices at ebay. The 2015 namm show features eight stunning masterpieces that showcase the craftmanship, artistry and excellence of the dream factory. Celebrate the dream factory the fender custom shop with this tshirt bearing an eagle logo. Fender 0995501016 the dream factory, custom shop, wheeler. With brands like gibson, fender, rickenbacker, gretsch and others elevating and perfecting the format in the 50s, electric guitars have evolved over the decades with new designs constantly pushing the instrument into new territory. Once you have decided on your ideal guitar, the custom shop dealer will arrange a quote for you, and when you are happy with the quote well submit your order to the fender custom shop. Seriously, i think they both make great highend guitars, but if i want a strat, im buyin an anderson or suhr or tyler, if i want a les paul, im buyin a prs. The dream factory joins the awardwinning series of hardcover books by authorhistorian tom wheeler, including the stratocaster chronicles and the soul of tone. Fender custom shop, offers up the comprehensive story of the now legendary fender custom shop, complete with its compelling history, a vast series of stunning and informative illustrations and photos, highlights on some very cool cs axes, and the inside scoop on the genesis of the custom shop straight from some of the original custom builders. Fender custom shop dealer select wildwood 10 guitars 69. Any orders received during the level 4 lock down period will be fulfilled as soon as possible. We pride ourselves on some of the coolest fender custom shop store exclusives around.
In the custom shop section there is a completely crazy picture of a double necked. Little did he know it had quite the story behind it. The fender custom shop is affectionately known as the dream factory and its quite true. With the chance to save 10% on fender gear alongside an annual fender play plan, you might want to consider this gear for the electric enthusiast. Open quick view dialog for fender the dream factory. Our custom shop dealers will be able to help you work through the specs so that you have a better idea of what will best suit your specific playing style.
Fender literally wrote the book on electric basses, laying the foundation for musical innovation and evolution. Finely crafted guitars and basses created by artists, for the artist. Fender custom shop, offers up the comprehensive story of the now legendary fender custom shop, complete with its compelling history, a vast series of stunning and informative illustrations and photos, highlights on some. The dream factory, fender custom shop by tom wheeler booktopia. Limited edition parallel universe jaguar strat poster by morning breath. More than 630 images illustrating the first master builders and their humble beginnings through the many changes up to presentday operations. Learn how the fender custom shop, originally intended to book. Sep 01, 2011 in nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Get the guaranteed best price on biographies like the fender the dream factory. The fender custom shop is a division of fender musical instruments corporation, housed. The custom shop is home to fenders most skilled and talented builders.
Celebrate the dream factory the fender custom shop with this work shirt bearing the classic chevron logo on the left chest and an eagle logo on the back. Apr 06, 2017 the dream factory was born after ross entered the fender shop for the first time while scouting for another shoot. Tom wheeler this third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. In honor of fender custom shops 30 th anniversary, fender musical instruments corporation fmic and its guitar luthiery pioneers have reunited for 2017 fender custom shop founders design. Rejoins fender in early 1987 as cofounder, with noted luthier michael stevens, of the spanking new fender custom shop.
Fender custom shop electric guitars, huge inventory of fender. Shop fender custom shop and more at the original home of tone maken music. The les pauls out of the fender custom shop are as bad as the strats out of the gibson custom shop. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Initially employing two master builders, michael stevens and john page, it wasnt long before orders from artists, players and collectors came pouring in and now a group of master builders and team builders are busy producing some of the.
About the schultzocaster from the dream factory fender custom shop book the schultzocaster was one of many custom shop instruments that depended on a ready supply of the highest grades of quilted maple, flame maple, and other woods. Unfollow fender custom shop stratocaster to stop getting updates on your ebay feed. The custom shop range is made up of various electric guitar and bass models including vintage reissue relics, replica signatures and limited edition rarities. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle. Custom shop eagle work shirt custom shop eagle work shirt. In nearly 600 pages, the dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limitededition handcrafted guitars. Building the saleen stratocaster 1 dream factory fender. Eric johnson recorded some of his biggest hits on this unassuming stratocaster. Fender custom shop news newspapers books scholar jstor september 2015 learn how.
The dream factory is the third in a series of hardcover books, joining the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler. In 1965, leo sold the company to cbs and two disastrous decades followed, with questionable design changes to classic models and an. The fender custom shop is a division of fender musical instruments corporation, housed within their headquarters complex in corona, riverside county, california. Custom shop eagle work shirt lifestyle shop fender.
Its a 1995 custom shop strat, has a few small scuffs and dings, nothing too bad. These instruments feature thin nitrocellulose lacquer finishes, handselected tonewoods, custom shop pickups, and unique appointments like a 10. Mahogany body, black grain filler, tobacco burst, black binding, duncan stacked p90 neck pickup and tele bridge pickup, rosewood neck oil finished, ebony fretboard, rsd bridge, and gold hardware. Custom shop builders are completely dedicated to their artpart craftsman, part artist, part music fan and, more often than not, part mad scientist. Little did they know what the very near future held in store for the fledgling operation.
Fender the dream factory limited edition custom shop. The fender archives guitar scrapbook treasures photos. Fender custom shop by tom wheeler foreword by billy f gibbons published by hal leonard books october 18, 2011 ordering information. Fender custom shop was the brain child of fender ceo bill shultz who wanted to capture the soul, vibe and quality of those precbs handbuilt fenders. This third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by. Its just an incredible wonderland of vintage machines and hardworking craftsman doing what theyve been doing for decades. Fender masterbuilt greg fessler dealer select wildwood 10 1969 stratocaster nos. This third in a series of hardcover books joins the awardwinning titles the stratocaster chronicles and the soul of tone by authorhistorian tom wheeler.
Get a low price and free shipping on thousands of items. Building a legend takes you behind the scenes with video, interactive photo galleries and more to show you how the sound and the magic begin inside fender s main u. Backbeat books fender electric guitar book thomann uk. No spec that the music zoo has ever requested has been off the table. If you can dream it, the fender custom shop can build it. The dream factory features hundreds of fullcolor photos of incredibly rare, collectible, and limited edition handcrafted guitars.
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